EFFECT OF ECOLOGICAL MARKETING ON SURVIVAL OF SMALL AND MEDIUM ENTERPRISES IN ANAMBRA STATE, NIGERIA.
The state of small and medium-sized businesses (SMEs) is deteriorating, and the environment is irrational in a way that has led to many businesses, especially SMEs, collapsing early in their existence. In this study, the survival of SMEs in the state of Anambra was examined in relation to ecologica...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2023-07-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/2276 |