Evolutionary framework of hierarchy of effects models: exploring relevance in the shifting of customer path
Purpose – The hierarchies of effects models have been perpetually updated across different time period. Ever since the evolution of the primary customer path indicated through the Attention, Interest, Desire, Action model in the 1900s, the hierarchical frameworks have witnessed a significant transfo...
| मुख्य लेखकों: | , |
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| स्वरूप: | लेख |
| भाषा: | English |
| प्रकाशित: |
Emerald Publishing
2022-02-01
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| श्रृंखला: | Vilakshan (XIMB Journal of Management) |
| विषय: | |
| ऑनलाइन पहुंच: | https://www.emerald.com/insight/content/doi/10.1108/XJM-09-2020-0151/full/pdf?title=evolutionary-framework-of-hierarchy-of-effects-models-exploring-relevance-in-the-shifting-of-customer-path |