Crisis Responsibility Impact on Customer Loyalty Eiger through Post-Crisis Reputation

Crisis Responsibility Impact on Customer Loyalty Eiger through Post-Crisis Reputation

PT Eigerindo Multi Produk is a company that produces outdoor, travel, and riding equipment. In early 2021, Eiger was hit by a crisis that many concluded was a failed PR activity. Eiger formed a crisis responsibility by providing feedback and creating a discount program for the audience. The purpose...

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Bibliographic Details
Main Authors: Sinjaya Kusuma, Cendera Rizky A. Bangun
Format: Article
Language:English
Published: Program Studi Ilmu Komunikasi Universitas Syiah Kuala 2021-12-01
Series:JKG (Jurnal Komunikasi Global)
Subjects:
crisis responsibility
customer loyalty
eiger
loyalitas pelanggan
post-crisis reputation
reputasi pasca-krisis, tanggung jawab krisis
Online Access:https://jurnal.usk.ac.id/JKG/article/view/22616

Internet

https://jurnal.usk.ac.id/JKG/article/view/22616

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