The influence of perceived ESG and policy incentives on consumers’ intention to purchase new energy vehicles: Empirical evidence from China

The new energy vehicle industry has proliferated in the face of global climate change and challenges to sustainable development. Understanding the factors that encourage consumers to purchase new energy vehicles is essential to driving the new energy vehicle industry’s future development. Based on s...

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Bibliographic Details
Main Authors: Xiangyu Bian, Aweewan Panyagometh
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-11-01
Series:Innovative Marketing
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/19219/IM_2023_04_Panyagometh.pdf