Impact of gender and monthly income on consumer buying behavior

This paper discovers the variables that influence consumer purchasing decisions in Morocco and Turkey as well as their relationships. The study put forth the hypothesis that gender and monthly income had an effect on stress levels and shopping choices for both online and offline stores. A 21-questio...

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Bibliographic Details
Main Authors: Hafsa Daoudi, Evrim İldem Develi
Format: Article
Language:English
Published: Collaboration (Ömer ÖZKAN, Murat Çemberci, Mustafa Emre Civelek, Nagehan Uca, Okşan Kibritçi) 2023-06-01
Series:Journal of International Trade, Logistics and Law
Subjects:
Online Access:http://www.jital.org/index.php/jital/article/view/367