Investigate the effect of moderating role of E-marketing on relationship between marketing capabilities and performance of companies
According to Capabilities-based theory, Companies can achieve competitive advantage through capabilities such as marketing capability which resulted in the lead in identifying customer needs and understanding the factors influencing their behavior. In this regard, it is important knowing that electr...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2016-07-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_58696_4d83bb9fd4e1e7ffead67574a8f5c93a.pdf |