Design and innovation: mapping and analysis of Rio Grande do Norte industries

This paper aims to assess – through questionnaires targeted to entrepreneurs – the level of sensibility and consciousness regarding design and its strategic advantages to business in Northeast Brazilian industries. Results reveal the lack of design activity and little concern of application within l...

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Bibliographic Details
Main Authors: Cristano Alves, Daniela Estaregue Alves, Susie Macedo, Tuisi Alves, Marília Matos Gonçalves
Format: Article
Language:Portuguese
Published: Universidade Estadual de Londrina (UEL) 2017-12-01
Series:Projetica
Subjects:
Online Access:http://www.uel.br/revistas/uel/index.php/projetica/article/view/27352