Design and innovation: mapping and analysis of Rio Grande do Norte industries
This paper aims to assess – through questionnaires targeted to entrepreneurs – the level of sensibility and consciousness regarding design and its strategic advantages to business in Northeast Brazilian industries. Results reveal the lack of design activity and little concern of application within l...
Main Authors: | , , , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade Estadual de Londrina (UEL)
2017-12-01
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Series: | Projetica |
Subjects: | |
Online Access: | http://www.uel.br/revistas/uel/index.php/projetica/article/view/27352 |
Summary: | This paper aims to assess – through questionnaires targeted to entrepreneurs – the level of sensibility and consciousness regarding design and its strategic advantages to business in Northeast Brazilian industries. Results reveal the lack of design activity and little concern of application within local businesses. |
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ISSN: | 2236-2207 |