URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEP

This research was motivated by a decrease in the number of visitors to the Kedatim Mangrove Tourism, Sumenep Regency. This research aims to determine the influence of event image and tourism experience on the intention to visit again, both directly and through the intervening variable of tourism sa...

Full description

Bibliographic Details
Main Authors: Silvia Rahma Yulistira, Fathor A. S.
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-03-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/13034