URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEP
This research was motivated by a decrease in the number of visitors to the Kedatim Mangrove Tourism, Sumenep Regency. This research aims to determine the influence of event image and tourism experience on the intention to visit again, both directly and through the intervening variable of tourism sa...
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| Format: | Article |
| Language: | English |
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Universitas Nusa Cendana
2024-03-01
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| Series: | Journal of Management Small and Medium Enterprises (SME's) |
| Subjects: | |
| Online Access: | https://ejurnal.undana.ac.id/index.php/JEM/article/view/13034 |
| _version_ | 1797286201114230784 |
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| author | Silvia Rahma Yulistira Fathor A. S. |
| author_facet | Silvia Rahma Yulistira Fathor A. S. |
| author_sort | Silvia Rahma Yulistira |
| collection | DOAJ |
| description |
This research was motivated by a decrease in the number of visitors to the Kedatim Mangrove Tourism, Sumenep Regency. This research aims to determine the influence of event image and tourism experience on the intention to visit again, both directly and through the intervening variable of tourism satisfaction at Kedatim Mangrove Tourism. The sampling technique used was purposive sampling with a total sample of 100 visitors. The data collection technique was carried out by distributing questionnaires to respondents. The data analysis technique used is Partial Least Square. The research results show that event image (X1) does not have a significant effect on intention to revisit. Tourist experience (X2) has a significant effect on the intention to visit again. The image of the event (X1) has a significant effect on tourism satisfaction. Tourist experience (X2) has a significant effect on tourist satisfaction. Tourist satisfaction (Z) does not affect interest in returning to visit. Event image (X1) has no significant effect on the intention to revisit through tourism statistics. Tourist experience (X2) does not have a significant effect on the intention to visit again through tourism satisfaction.
Keywords: Event Image; Tourism Experience; Tourism Statisfaction; Revisit Intention
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| first_indexed | 2024-03-07T18:14:51Z |
| format | Article |
| id | doaj.art-5e8cd42390564c9380d76201a9f737fd |
| institution | Directory Open Access Journal |
| issn | 2502-2385 2723-469X |
| language | English |
| last_indexed | 2024-03-07T18:14:51Z |
| publishDate | 2024-03-01 |
| publisher | Universitas Nusa Cendana |
| record_format | Article |
| series | Journal of Management Small and Medium Enterprises (SME's) |
| spelling | doaj.art-5e8cd42390564c9380d76201a9f737fd2024-03-02T07:35:07ZengUniversitas Nusa CendanaJournal of Management Small and Medium Enterprises (SME's)2502-23852723-469X2024-03-0117110.35508/jom.v17i1.13034URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEPSilvia Rahma Yulistira0Fathor A. S.1Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo MaduraProgram Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura This research was motivated by a decrease in the number of visitors to the Kedatim Mangrove Tourism, Sumenep Regency. This research aims to determine the influence of event image and tourism experience on the intention to visit again, both directly and through the intervening variable of tourism satisfaction at Kedatim Mangrove Tourism. The sampling technique used was purposive sampling with a total sample of 100 visitors. The data collection technique was carried out by distributing questionnaires to respondents. The data analysis technique used is Partial Least Square. The research results show that event image (X1) does not have a significant effect on intention to revisit. Tourist experience (X2) has a significant effect on the intention to visit again. The image of the event (X1) has a significant effect on tourism satisfaction. Tourist experience (X2) has a significant effect on tourist satisfaction. Tourist satisfaction (Z) does not affect interest in returning to visit. Event image (X1) has no significant effect on the intention to revisit through tourism statistics. Tourist experience (X2) does not have a significant effect on the intention to visit again through tourism satisfaction. Keywords: Event Image; Tourism Experience; Tourism Statisfaction; Revisit Intention https://ejurnal.undana.ac.id/index.php/JEM/article/view/13034Event ImageTourist ExperienceTourism StatisfactionRevisit Intention |
| spellingShingle | Silvia Rahma Yulistira Fathor A. S. URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEP Journal of Management Small and Medium Enterprises (SME's) Event Image Tourist Experience Tourism Statisfaction Revisit Intention |
| title | URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEP |
| title_full | URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEP |
| title_fullStr | URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEP |
| title_full_unstemmed | URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEP |
| title_short | URGENSI EVENT IMAGE DAN TOURISM EXPERIENCE DALAM MENCIPTAKAN REVISIT INTENTION PADA DESA WISATA KABUPATEN SUMENEP |
| title_sort | urgensi event image dan tourism experience dalam menciptakan revisit intention pada desa wisata kabupaten sumenep |
| topic | Event Image Tourist Experience Tourism Statisfaction Revisit Intention |
| url | https://ejurnal.undana.ac.id/index.php/JEM/article/view/13034 |
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