The International Communication of Chinese Culture in the Context of Games - A Case Study of Genshin Impact
With the international development of Chinese game industry, game is becoming a new way to promote “cultural export” as a kind of new media form and communication method. Genshin Impact, a Chinese game that has been well received in overseas markets in recent years, is taken as an example in this st...
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Format: | Article |
Language: | English |
Published: |
EDP Sciences
2024-01-01
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Series: | SHS Web of Conferences |
Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/07/shsconf_essc2024_04031.pdf |