Decoding the Relationship of Artificial Intelligence, Advertising, and Generative Models

Decoding the Relationship of Artificial Intelligence, Advertising, and Generative Models

Although artificial intelligence technologies have provided valuable insights into the advertising industry, more comprehensive studies that properly examine the applications of AI in advertising using scientometric network analysis are needed. Using publications from journals indexed in the Web of...

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Bibliographic Details
Main Authors: Camille Velasco Lim, Yu-Peng Zhu, Muhammad Omar, Han-Woo Park
Format: Article
Language:English
Published: MDPI AG 2024-03-01
Series:Digital
Subjects:
generative AI advertising
artificial intelligence advertising
machine learning advertising
bibliometrics
full counting
co-occurrence network analysis
Online Access:https://www.mdpi.com/2673-6470/4/1/13

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https://www.mdpi.com/2673-6470/4/1/13

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