Decoding the Relationship of Artificial Intelligence, Advertising, and Generative Models
Although artificial intelligence technologies have provided valuable insights into the advertising industry, more comprehensive studies that properly examine the applications of AI in advertising using scientometric network analysis are needed. Using publications from journals indexed in the Web of...
Main Authors: | Camille Velasco Lim, Yu-Peng Zhu, Muhammad Omar, Han-Woo Park |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2024-03-01
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Series: | Digital |
Subjects: | |
Online Access: | https://www.mdpi.com/2673-6470/4/1/13 |
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