Consumer Response to Corporate Hypocrisy From the Perspective of Expectation Confirmation Theory
Based on the concept of hypocrisy perception, this paper studies and discusses consumers’ response to corporate social responsibility (CSR) hypocrisy perception, discusses the formation of consumers’ hypocrisy perception from the perspective of consumers’ expectation of CSR, and originally reveals t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2020-11-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2020.580114/full |