The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province
Market orientation is one of the major research streams developed in strategic marketing during the past ten years. This research aims at the effect of internal and external market orientations on organizational performance. With regard to intermediate variables, competitive advantages and the depen...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2018-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1149_618edc2d7303dfe961ec07838a02242e.pdf |