The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province
Market orientation is one of the major research streams developed in strategic marketing during the past ten years. This research aims at the effect of internal and external market orientations on organizational performance. With regard to intermediate variables, competitive advantages and the depen...
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| Format: | Article |
| Language: | fas |
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Yazd University
2018-08-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1149_618edc2d7303dfe961ec07838a02242e.pdf |
| _version_ | 1797814825685876736 |
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| author | Seyed Mohammad Bagheri Safieh Latifi Shokoufeh Mohseni Melerdi |
| author_facet | Seyed Mohammad Bagheri Safieh Latifi Shokoufeh Mohseni Melerdi |
| author_sort | Seyed Mohammad Bagheri |
| collection | DOAJ |
| description | Market orientation is one of the major research streams developed in strategic marketing during the past ten years. This research aims at the effect of internal and external market orientations on organizational performance. With regard to intermediate variables, competitive advantages and the dependent variable of organizational commitment are evaluated. The statistical population of this research consists of the managers of small and medium sized enterprises in the Complex of Industrial Parks in Mazandaran Province. Totally, 220 managers are selected as a sample, using available non-probable sampling. Also, questionnaires have been used to collect the data. The analysis of the survey model has been done using the Lisrel software. The results show that internal market orientation leads to the development and improvement of organizational commitment. It is also found that the competitive advantage obtained from the positive effects of internal and external marketing helps small and medium industrial companies to improve their organizational performance. |
| first_indexed | 2024-03-13T08:13:27Z |
| format | Article |
| id | doaj.art-5eae7253a3ef4db5a864d66cb2f9cbbb |
| institution | Directory Open Access Journal |
| issn | 2645-386X 2645-3878 |
| language | fas |
| last_indexed | 2024-03-13T08:13:27Z |
| publishDate | 2018-08-01 |
| publisher | Yazd University |
| record_format | Article |
| series | کاوشهای مدیریت بازرگانی |
| spelling | doaj.art-5eae7253a3ef4db5a864d66cb2f9cbbb2023-05-31T20:03:52ZfasYazd Universityکاوشهای مدیریت بازرگانی2645-386X2645-38782018-08-0110191691871149The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran ProvinceSeyed Mohammad Bagheri0Safieh Latifi1Shokoufeh Mohseni Melerdi2Assistant Professor, Department of Accounting and Management Department, Payame Noor UniversityMaster of MBA, Department of Management, Mazandaran University of Science and Technology, Babol, IranMaster of MBA, Department of Management, Mazandaran University of Science and Technology, Babol, IranMarket orientation is one of the major research streams developed in strategic marketing during the past ten years. This research aims at the effect of internal and external market orientations on organizational performance. With regard to intermediate variables, competitive advantages and the dependent variable of organizational commitment are evaluated. The statistical population of this research consists of the managers of small and medium sized enterprises in the Complex of Industrial Parks in Mazandaran Province. Totally, 220 managers are selected as a sample, using available non-probable sampling. Also, questionnaires have been used to collect the data. The analysis of the survey model has been done using the Lisrel software. The results show that internal market orientation leads to the development and improvement of organizational commitment. It is also found that the competitive advantage obtained from the positive effects of internal and external marketing helps small and medium industrial companies to improve their organizational performance.http://bar.yazd.ac.ir/article_1149_618edc2d7303dfe961ec07838a02242e.pdfmarket orientationorganizational performanceorganizational commitmentcompetitive advantage |
| spellingShingle | Seyed Mohammad Bagheri Safieh Latifi Shokoufeh Mohseni Melerdi The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province کاوشهای مدیریت بازرگانی market orientation organizational performance organizational commitment competitive advantage |
| title | The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province |
| title_full | The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province |
| title_fullStr | The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province |
| title_full_unstemmed | The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province |
| title_short | The Impact of Market Orientation on Organizational Performance within the Competitive Advantage Framework in SMEs: A Case Study of the Complex of Industrial Parks in Mazandaran Province |
| title_sort | impact of market orientation on organizational performance within the competitive advantage framework in smes a case study of the complex of industrial parks in mazandaran province |
| topic | market orientation organizational performance organizational commitment competitive advantage |
| url | http://bar.yazd.ac.ir/article_1149_618edc2d7303dfe961ec07838a02242e.pdf |
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