Behavioral Biases Influencing Investment Decisions of Life Insurance Investors

The purpose of this paper is to validate the scale of behavioral biases and investment decisions concerning investors of life insurance and to evaluate the impact of behavioral biases on investment decisions made by them. The study is based on a questionnaire survey by including the investors of li...

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Bibliographic Details
Main Authors: V. Shunmugasundaram, Aashna Sinha
Format: Article
Language:English
Published: EconJournals 2022-11-01
Series:International Journal of Economics and Financial Issues
Subjects:
Online Access:https://econjournals.com/index.php/ijefi/article/view/13693