Purchase Channels and Motivation for Exercise in the Slovenian Population: Customer Behavior as a Guarantee of Fitness Center Sustainability

The sustainability of fitness centers depends on two factors: member recruitment and retention, which is why these factors have received attention in recent decades. Temporal trends in fitness center membership purchase channels from 2016 to 2022 and motivation for exercise in 2022 in the Slovenian...

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Bibliographic Details
Main Authors: Vojko Vuckovic, Ivan Cuk, Sasa Duric
Format: Article
Language:English
Published: MDPI AG 2023-05-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/13/6/447