Impact of Hate Speech on Building the Value of Pro-Social Activities. Perspective of Author and Social Media User

Impact of Hate Speech on Building the Value of Pro-Social Activities. Perspective of Author and Social Media User

Theoretical background: The value of a given project (including those of a pro-social nature) is determined by a number of factors, not only those of a financial nature. Within the corporate social responsibility concept, ethics was indicated as one of the factors influencing the value of the projec...

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Bibliographic Details
Main Authors: Zuzanna Kraus, Sylwia Kuczamer-Kłopotowska, Mariusz Chmielewski
Format: Article
Language:English
Published: Maria Curie-Skłodowska University, Lublin, Poland 2023-04-01
Series:Annales Universitatis Mariae Curie-Skłodowska Sectio H, Oeconomia
Subjects:
social marketing
social campaigns
social media
social media influencers
hate speech
sources of competitive advantage
value of pro-social activity
csr
Online Access:https://journals.umcs.pl/h/article/view/14437

Internet

https://journals.umcs.pl/h/article/view/14437

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