Features of competitive brand positioning
The article reflects the latest trends in positioning and its impact on the brand effectiveness. The concept of a brand is considered. A trademark is examined as the priority component of enterprise’s intangible assets, as an effective management tool for an organization. The author substantiates th...
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Format: | Article |
Language: | English |
Published: |
Zhytomyr State Technological University
2018-12-01
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Series: | Vìsnik Žitomirsʹkogo Deržavnogo Tehnologìčnogo Unìversitetu: Ekonomìčnì Nauki |
Subjects: | |
Online Access: | http://ven.ztu.edu.ua/article/view/154007/153699 |