Evaluation in PR through current methods and performance indicators. Future trends

Abstract: In today's economic environment, deeply marked by a crisis whose impact continues to spread, there is talk of efficiency. Society efficiency as well as efficiency at company and individual level. Efficiency in the field of public relations professionals is done by evaluating the work...

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Bibliographic Details
Main Authors: Elena Gurgu, Aristide Cociuban
Format: Article
Language:English
Published: Editura Fundatiei Romania de Maine 2017-09-01
Series:Journal of Economic Development, Environment and People
Subjects:
Online Access:http://ojs.spiruharet.ro/index.php/jedep/article/view/543