Evaluation in PR through current methods and performance indicators. Future trends
Abstract: In today's economic environment, deeply marked by a crisis whose impact continues to spread, there is talk of efficiency. Society efficiency as well as efficiency at company and individual level. Efficiency in the field of public relations professionals is done by evaluating the work...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Editura Fundatiei Romania de Maine
2017-09-01
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| Series: | Journal of Economic Development, Environment and People |
| Subjects: | |
| Online Access: | http://ojs.spiruharet.ro/index.php/jedep/article/view/543 |
| _version_ | 1811333574990757888 |
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| author | Elena Gurgu Aristide Cociuban |
| author_facet | Elena Gurgu Aristide Cociuban |
| author_sort | Elena Gurgu |
| collection | DOAJ |
| description | Abstract: In today's economic environment, deeply marked by a crisis whose impact continues to spread, there is talk of efficiency. Society efficiency as well as efficiency at company and individual level. Efficiency in the field of public relations professionals is done by evaluating the work done.
Although the evaluation is not a new chapter of the communication plan, generated by the economic crisis, but a compulsory one, irrespective of the external environment, we are seeing an increased pressure in this regard. The "client" - the one who runs a campaign - now wishes, more than ever, to know what impact the money has been on. Although the PR world is a complex one, which is generally based on purely creative concepts, in the evaluation the "client" wishes to simplify to the fullest extent of all syllogisms and, finally, a clear answer to one question: what impact did the sum have invested in communication activities? |
| first_indexed | 2024-04-13T16:55:01Z |
| format | Article |
| id | doaj.art-5ed724ed062c4219be6c5570ca2eee6c |
| institution | Directory Open Access Journal |
| issn | 2285-3642 |
| language | English |
| last_indexed | 2024-04-13T16:55:01Z |
| publishDate | 2017-09-01 |
| publisher | Editura Fundatiei Romania de Maine |
| record_format | Article |
| series | Journal of Economic Development, Environment and People |
| spelling | doaj.art-5ed724ed062c4219be6c5570ca2eee6c2022-12-22T02:38:51ZengEditura Fundatiei Romania de MaineJournal of Economic Development, Environment and People2285-36422017-09-0163647810.26458/jedep.v6i3.543495Evaluation in PR through current methods and performance indicators. Future trendsElena Gurgu0Aristide Cociuban1''Spiru Haret University''Spiru Haret UniversityAbstract: In today's economic environment, deeply marked by a crisis whose impact continues to spread, there is talk of efficiency. Society efficiency as well as efficiency at company and individual level. Efficiency in the field of public relations professionals is done by evaluating the work done. Although the evaluation is not a new chapter of the communication plan, generated by the economic crisis, but a compulsory one, irrespective of the external environment, we are seeing an increased pressure in this regard. The "client" - the one who runs a campaign - now wishes, more than ever, to know what impact the money has been on. Although the PR world is a complex one, which is generally based on purely creative concepts, in the evaluation the "client" wishes to simplify to the fullest extent of all syllogisms and, finally, a clear answer to one question: what impact did the sum have invested in communication activities?http://ojs.spiruharet.ro/index.php/jedep/article/view/543PR evaluation, communication campaign, Advertising Equivalency Value (AEV), the value of public relations, the principles of Barcelona |
| spellingShingle | Elena Gurgu Aristide Cociuban Evaluation in PR through current methods and performance indicators. Future trends Journal of Economic Development, Environment and People PR evaluation, communication campaign, Advertising Equivalency Value (AEV), the value of public relations, the principles of Barcelona |
| title | Evaluation in PR through current methods and performance indicators. Future trends |
| title_full | Evaluation in PR through current methods and performance indicators. Future trends |
| title_fullStr | Evaluation in PR through current methods and performance indicators. Future trends |
| title_full_unstemmed | Evaluation in PR through current methods and performance indicators. Future trends |
| title_short | Evaluation in PR through current methods and performance indicators. Future trends |
| title_sort | evaluation in pr through current methods and performance indicators future trends |
| topic | PR evaluation, communication campaign, Advertising Equivalency Value (AEV), the value of public relations, the principles of Barcelona |
| url | http://ojs.spiruharet.ro/index.php/jedep/article/view/543 |
| work_keys_str_mv | AT elenagurgu evaluationinprthroughcurrentmethodsandperformanceindicatorsfuturetrends AT aristidecociuban evaluationinprthroughcurrentmethodsandperformanceindicatorsfuturetrends |