Evaluation in PR through current methods and performance indicators. Future trends
Abstract: In today's economic environment, deeply marked by a crisis whose impact continues to spread, there is talk of efficiency. Society efficiency as well as efficiency at company and individual level. Efficiency in the field of public relations professionals is done by evaluating the work...
Main Authors: | Elena Gurgu, Aristide Cociuban |
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Format: | Article |
Language: | English |
Published: |
Editura Fundatiei Romania de Maine
2017-09-01
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Series: | Journal of Economic Development, Environment and People |
Subjects: | |
Online Access: | http://ojs.spiruharet.ro/index.php/jedep/article/view/543 |
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