Interest-Driven Outdoor Advertising Display Location Selection Using Mobile Phone Data
The modern outdoor advertising industry is introducing new technologies to attract attention and enhance effective reach. However, displaying the pertinent advertisements (ads) and maximizing their coverage are still a challenge, as little is known about the interests of passersby. In this paper, we...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
IEEE
2019-01-01
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| Series: | IEEE Access |
| Subjects: | |
| Online Access: | https://ieeexplore.ieee.org/document/8664576/ |