Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users

Why do users keep coming back to TikTok? Understanding users’ motivation toward the continuous use intention of Chinese adolescent social media users

In recent years, the TikTok platform has made a significant impact in the social media market worldwide, now holding a large market share in the short video service market popular with young people. Despite all this success, there is little research on how Internet users become loyal to TikTok. Henc...

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Bibliographic Details
Main Authors: Jinhua Shao, Meiling Zhao, Yan Lyu, Yugang Chen
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-09-01
Series:Innovative Marketing
Subjects:
communication
entertainment
information seeking
passing time
self-expression
TikTok
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18775/IM_2023_03_Shao.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18775/IM_2023_03_Shao.pdf

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