Measuring online community culture: Scale development and validation

People use online communities for knowledge exchange. To uncover the motivations behind individual's online behavior, prior research has examined the shared norms and values among community members from a cultural perspective. However, there remains a lack of unified conceptualization and measu...

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Bibliographic Details
Main Author: Mengru Zhao
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Computers in Human Behavior Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2451958824000083