Measuring online community culture: Scale development and validation
People use online communities for knowledge exchange. To uncover the motivations behind individual's online behavior, prior research has examined the shared norms and values among community members from a cultural perspective. However, there remains a lack of unified conceptualization and measu...
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| Format: | Article |
| Language: | English |
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Elsevier
2024-03-01
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| Series: | Computers in Human Behavior Reports |
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| Online Access: | http://www.sciencedirect.com/science/article/pii/S2451958824000083 |
| _version_ | 1797287565960675328 |
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| author | Mengru Zhao |
| author_facet | Mengru Zhao |
| author_sort | Mengru Zhao |
| collection | DOAJ |
| description | People use online communities for knowledge exchange. To uncover the motivations behind individual's online behavior, prior research has examined the shared norms and values among community members from a cultural perspective. However, there remains a lack of unified conceptualization and measurement in this regard. I address this gap by introducing the concept of online community culture and developing a measurement scale from community member's perspective. Following the scale development paradigm, I collected data from a total of 1011 individuals across four surveys to assess the convergent, discriminant, and predictive validity of the scale. As a result, I present a scale that captures two types of cultural values that are expected to be associated with community members' knowledge contributions, namely aggressive culture and supportive culture. Limitations and guidelines for future research are also discussed. |
| first_indexed | 2024-03-07T18:36:11Z |
| format | Article |
| id | doaj.art-5ef80c89d35648e082b2717bff054e2f |
| institution | Directory Open Access Journal |
| issn | 2451-9588 |
| language | English |
| last_indexed | 2024-03-07T18:36:11Z |
| publishDate | 2024-03-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Computers in Human Behavior Reports |
| spelling | doaj.art-5ef80c89d35648e082b2717bff054e2f2024-03-02T04:54:33ZengElsevierComputers in Human Behavior Reports2451-95882024-03-0113100375Measuring online community culture: Scale development and validationMengru Zhao01-104 Totsukamachi, Shinjuku-ku, Tokyo, 169-8050, Japan.; Graduate School of Commerce, Waseda University, JapanPeople use online communities for knowledge exchange. To uncover the motivations behind individual's online behavior, prior research has examined the shared norms and values among community members from a cultural perspective. However, there remains a lack of unified conceptualization and measurement in this regard. I address this gap by introducing the concept of online community culture and developing a measurement scale from community member's perspective. Following the scale development paradigm, I collected data from a total of 1011 individuals across four surveys to assess the convergent, discriminant, and predictive validity of the scale. As a result, I present a scale that captures two types of cultural values that are expected to be associated with community members' knowledge contributions, namely aggressive culture and supportive culture. Limitations and guidelines for future research are also discussed.http://www.sciencedirect.com/science/article/pii/S2451958824000083Online communityCultureScale developmentAggressive cultureSupportive culture |
| spellingShingle | Mengru Zhao Measuring online community culture: Scale development and validation Computers in Human Behavior Reports Online community Culture Scale development Aggressive culture Supportive culture |
| title | Measuring online community culture: Scale development and validation |
| title_full | Measuring online community culture: Scale development and validation |
| title_fullStr | Measuring online community culture: Scale development and validation |
| title_full_unstemmed | Measuring online community culture: Scale development and validation |
| title_short | Measuring online community culture: Scale development and validation |
| title_sort | measuring online community culture scale development and validation |
| topic | Online community Culture Scale development Aggressive culture Supportive culture |
| url | http://www.sciencedirect.com/science/article/pii/S2451958824000083 |
| work_keys_str_mv | AT mengruzhao measuringonlinecommunityculturescaledevelopmentandvalidation |