The Implementation of the Strategy of Marketing Management through a SWOT Analysis with the Matrix of IFE, EFE and IE

The Implementation of the Strategy of Marketing Management through a SWOT Analysis with the Matrix of IFE, EFE and IE

The level of competition is usually influenced by a variety of factors such as: promotions, services, security and others. This study aims to analyze the implementation of the strategy of marketing management SME snacks. Although it already has a fairly large market share, but the bare possibility o...

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Bibliographic Details
Main Authors: Ara Fathia Az Zahra, Wahyudin Wahyudin, Billy Nugraha
Format: Article
Language:English
Published: University of Serambi Mekkah 2021-03-01
Series:Jurnal Serambi Engineering
Subjects:
marketing management, strength weaknesses opportunities and treats, internal factor evaluation, external factor evaluation, internal external
Online Access:https://ojs.serambimekkah.ac.id/jse/article/view/2867

Internet

https://ojs.serambimekkah.ac.id/jse/article/view/2867

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