The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market
Grounded on subsidiary typology and subsidiary development literature, we point to a mismatch between the evolution of the subsidiary of multinationals and the groups of causal factors that act upon it. Whereas the former is conceptualized from a dynamic standpoint, the latter is viewed statically....
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2014-04-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/191 |