The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market

Grounded on subsidiary typology and subsidiary development literature, we point to a mismatch between the evolution of the subsidiary of multinationals and the groups of causal factors that act upon it. Whereas the former is conceptualized from a dynamic standpoint, the latter is viewed statically....

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Main Authors: Sérgio Fernando Loureiro Rezende, Plínio Weller Correa, Angela França Versiani
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2014-04-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
Online Access:https://internext.espm.br/internext/article/view/191
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author Sérgio Fernando Loureiro Rezende
Plínio Weller Correa
Angela França Versiani
author_facet Sérgio Fernando Loureiro Rezende
Plínio Weller Correa
Angela França Versiani
author_sort Sérgio Fernando Loureiro Rezende
collection DOAJ
description Grounded on subsidiary typology and subsidiary development literature, we point to a mismatch between the evolution of the subsidiary of multinationals and the groups of causal factors that act upon it. Whereas the former is conceptualized from a dynamic standpoint, the latter is viewed statically. This is the starting point of this article, whose aim is to analyze the dynamics of causal factors pools in the evolution of a subsidiary of a multinational. Based on the case study of the evolution of the IBM’s Brazilian subsidiary, our results suggest that the occurrence of the causal factors related to the subsidiary, the headquarters and the context seems to be more complex than the literature has portrayed it. This is because the causal factors are liable to three properties: combination, frequency and temporal position
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spelling doaj.art-5f0bc6e8367243b59b2854fee8ab4c6b2022-12-22T00:12:15ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652014-04-019112110.18568/1980-4865.911-21164The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian marketSérgio Fernando Loureiro Rezende0Plínio Weller Correa1Angela França Versiani2PUC Minas Programa de Pós-graduação em AdministraçãoIBM BrasilPUC Minas Programa de Pós-graduação em AdministraçãoGrounded on subsidiary typology and subsidiary development literature, we point to a mismatch between the evolution of the subsidiary of multinationals and the groups of causal factors that act upon it. Whereas the former is conceptualized from a dynamic standpoint, the latter is viewed statically. This is the starting point of this article, whose aim is to analyze the dynamics of causal factors pools in the evolution of a subsidiary of a multinational. Based on the case study of the evolution of the IBM’s Brazilian subsidiary, our results suggest that the occurrence of the causal factors related to the subsidiary, the headquarters and the context seems to be more complex than the literature has portrayed it. This is because the causal factors are liable to three properties: combination, frequency and temporal positionhttps://internext.espm.br/internext/article/view/191subsidiáriaevoluçãofatores causaismultinacionais
spellingShingle Sérgio Fernando Loureiro Rezende
Plínio Weller Correa
Angela França Versiani
The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market
Internext: Revista Eletrônica de Negócios Internacionais
subsidiária
evolução
fatores causais
multinacionais
title The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market
title_full The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market
title_fullStr The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market
title_full_unstemmed The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market
title_short The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market
title_sort dynamics of causal factors in the evolution of the subsidiary of multinationals ibm in the brazilian market
topic subsidiária
evolução
fatores causais
multinacionais
url https://internext.espm.br/internext/article/view/191
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