The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market

The dynamics of causal factors in the evolution of the subsidiary of multinationals: IBM in the brazilian market

Grounded on subsidiary typology and subsidiary development literature, we point to a mismatch between the evolution of the subsidiary of multinationals and the groups of causal factors that act upon it. Whereas the former is conceptualized from a dynamic standpoint, the latter is viewed statically....

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Bibliographic Details
Main Authors: Sérgio Fernando Loureiro Rezende, Plínio Weller Correa, Angela França Versiani
Format: Article
Language:English
Published: Escola Superior de Propaganda e Marketing - ESPM 2014-04-01
Series:Internext: Revista Eletrônica de Negócios Internacionais
Subjects:
subsidiária
evolução
fatores causais
multinacionais
Online Access:https://internext.espm.br/internext/article/view/191

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