Designing an Optimal Model for Human Resource Brand in Iranian’ Estate Organizations (in Line with Human Resource Productivity)

Human resource branding is a relatively new approach taken from the field of "marketing" which is regarded as the essence of human resource marketing. This emerging arena provides a tremendous opportunity for enhancing human resource assumptions and stabilizing estate organizations as bran...

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Bibliographic Details
Main Authors: Karim Esgandari, Nasrin Jazani, Gholamreza Memarzadeh Tehran, Morteza Mousakhani, Ali Mohtashami
Format: Article
Language:fas
Published: Islamic Azad University, Tabriz Branch 2019-02-01
Series:مدیریت بهره وری
Subjects:
Online Access:http://jpm.iaut.ac.ir/article_546127_9f35da0d910e37a48cd90738810b3ced.pdf