WORD OF MOUTH ON SOCIAL MEDIA
Through the access to information, the Internet has transformed people lifestyle, their preference for products, how they relate to brands. Perceived as an open space, without limitation, social media has become the main channel for expression of word-of-mouth, with both positive and negative effect...
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| Format: | Article |
| Language: | English |
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Romanian Foundation for Business Intelligence
2014-12-01
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| Series: | SEA: Practical Application of Science |
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| Online Access: |
http://seaopenresearch.eu/Journals/articles/SPAS_6_6.pdf
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