What is advertising without blending? Advertisments in women’s magazines
Conceptual integration theory, proposed by Fauconnier and Turner in 1993, has been successfully used in the study of a wide range of phenomena of human thought and action, from counterfactuals to met-aphors, proving blending to be present in the simplest kinds of human thinking. In that sense, conc...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Tuzla, Faculty of Humanities and Social Sciences
2025-01-01
|
| Series: | ExELL (Explorations in English Language and Linguistics) |
| Subjects: | |
| Online Access: | http://exell.untz.ba/index.php/exell/article/view/45 |