What is advertising without blending? Advertisments in women’s magazines
Conceptual integration theory, proposed by Fauconnier and Turner in 1993, has been successfully used in the study of a wide range of phenomena of human thought and action, from counterfactuals to met-aphors, proving blending to be present in the simplest kinds of human thinking. In that sense, conc...
| Главные авторы: | , |
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| Формат: | Статья |
| Язык: | English |
| Опубликовано: |
University of Tuzla, Faculty of Humanities and Social Sciences
2025-01-01
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| Серии: | ExELL (Explorations in English Language and Linguistics) |
| Предметы: | |
| Online-ссылка: | http://exell.untz.ba/index.php/exell/article/view/45 |