Product Quality and After-Sales Service in Improving Customer Satisfaction and Loyalty
Abstract: In this globalization era, companies are always required to show excellent performance and be able to adapt in changes and current business competitiveness. The aim of this research was to analyzed the effect of product quality and after-sales service on customer satisfaction and loyalty i...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Yogyakarta
2020-10-01
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| Series: | Jurnal Economia |
| Subjects: | |
| Online Access: | https://journal.uny.ac.id/index.php/economia/article/view/31521 |