Constructing a Joint Product Portfolio to Support Commercial Cooperation
This study aimed to find a method to construct a customer-oriented joint commercial product portfolio for several independent companies to enable more effective market operations. The study also aimed to identify any related challenges. The findings indicate that a customer-oriented joint commerc...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
International School for Social and Business Studies
2019-06-01
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| Series: | International Journal of Management, Knowledge and Learning |
| Subjects: | |
| Online Access: | https://www.issbs.si/press/ISSN/2232-5697/8_3-23.pdf |