THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS

THE ROLE OF TRANSPARENCY ON THE INTENTION TO DONATE MONEY TO CHARITABLE ORGANIZATIONS: A COMBINATION OF MULTIPLE CORRESPONDENCE ANALYSIS AND CONJOINT ANALYSIS

This study empirically investigated the effects of levels of attributes of charitable organizations (COs) on potential donor's intention to donate to COs by using conjoint analysis combine with multi correspondence analysis (MCA). The current study was carried out by employing questionnaire sur...

Full description

Bibliographic Details
Main Authors: Nguyễn Văn Anh, Nguyễn Thị Phương Thảo, Kim Sung Ho
Format: Article
Language:English
Published: Dalat University 2017-03-01
Series:Tạp chí Khoa học Đại học Đà Lạt
Subjects:
charitable organization
conjoint analysis
multi correspondence analysis
reputation
rewards and benefits offered
transparency
types of activities
Online Access:http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/147

Internet

http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/147

Similar Items