The Modeling of the Formation Mechanism of Consumer Intention in Short Video Marketing
[Purpose/Significance] In recent years, short video marketing has become a new field of e-commerce, and the study on the formation mechanism of consumer intention in short video marketing will help marketers to better formulate marketing strategy and enhance marketing effect. [Method/Process] The st...
Main Author: | |
---|---|
Format: | Article |
Language: | zho |
Published: |
Editorial Department of Journal of Library and Information Science in Agriculture
2020-10-01
|
Series: | Nongye tushu qingbao xuebao |
Subjects: | |
Online Access: | http://nytsqb.aiijournal.com/fileup/1002-1248/PDF/1002-1248-2020-10-35.pdf |