Optimal Referral Reward Considering Customer’s Budget Constraint
Everyone likes Porsche but few can afford it. Budget constraints always play a critical role in a customer’s decision-making. The literature disproportionally focuses on how firms can induce customer valuations toward the product, but does not address how to assess the influence of budget constraint...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2015-12-01
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| Series: | Future Internet |
| Subjects: | |
| Online Access: | http://www.mdpi.com/1999-5903/7/4/516 |