Frequent gamblers' perceptions of the role of gambling marketing in their behaviour: An interpretative phenomenological analysis.

This study explored how frequent gamblers perceive gambling marketing and the role they feel it has in their gambling behaviour. Ten frequent gamblers participated in semi-structured interviews oriented around their experiences of gambling marketing. An interpretative phenomenological analysis of th...

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Bibliographic Details
Main Authors: Scott Houghton, Georgia Punton, Emma Casey, Andrew McNeill, Mark Moss
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2023-01-01
Series:PLoS ONE
Online Access:https://doi.org/10.1371/journal.pone.0287393