Regional brand-management: Definition of concept
The article substantiates the need to form regional brand-management as an instrument for increasing the competitiveness of a region. It is noted that regional brand-management will ensure the recognition of the territory, ensure its implementation in the national and international economic commun...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Lutsk National Technical University
2023-09-01
|
| Series: | Економічний форум |
| Subjects: | |
| Online Access: | https://e-forum.com.ua/en/journals/tom-13-4-2023/regionalny-brend-menedzhment-definitsiya-ponyattya |