Customer Relationship Management Moderation in School Selection at Al Ibrah Gresik

Customer Relationship Management Moderation in School Selection at Al Ibrah Gresik

This research explores the moderating influence of Customer Relationship Management (CRM) on Word of Mouth (WOM), service quality, and school location in relation to school selection decisions at AI Ibrah Gresik Integrated Islamic Middle School. The study adopts a quantitative descriptive research a...

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Bibliographic Details
Main Authors: Triasmono Triasmono, Mu'minatus Sholichah, Eva Desembrianita
Format: Article
Language:English
Published: STIT Palapa Nusantara 2023-11-01
Series:Palapa: Jurnal Studi Keislaman dan Ilmu Pendidikan
Subjects:
customer relationship management (crm)
election decision
school location
service quality
word of mouth (wom)
Online Access:https://ejournal.stitpn.ac.id/index.php/palapa/article/view/3803

Internet

https://ejournal.stitpn.ac.id/index.php/palapa/article/view/3803

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