A Comprehensive Framework for Pop Culture and Consumer Behavior in the Context of Multiculturalism
Pop culture has a huge impact on consumers’ lifestyles, attitudes, and behaviors. Due to development of the Internet and modern media, as well as new business models such as Subscription Video on Demand (SVOD) in the culture industry, consumers have unprecedented easy access to a vast and diverse ra...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2023-03-01
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| Series: | Maketingu Janaru |
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| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/4/42_2023.017/_html/-char/en |