DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI

Organic rice is believed to have many benefits for the body and the environment. Although the market opportunity for organic rice is good, it faces marketing problems. Hence, organic rice consumers are still limited. This study aims to formulate a strategy in the organic rice industry. The research...

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Bibliographic Details
Main Authors: Putra A.F.L., Darsono, Sutrisno J.
Format: Article
Language:English
Published: iVolga Press 2020-10-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects: