DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI
Organic rice is believed to have many benefits for the body and the environment. Although the market opportunity for organic rice is good, it faces marketing problems. Hence, organic rice consumers are still limited. This study aims to formulate a strategy in the organic rice industry. The research...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2020-10-01
|
| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: |
| _version_ | 1827837664758333440 |
|---|---|
| author | Putra A.F.L. Darsono Sutrisno J. |
| author_facet | Putra A.F.L. Darsono Sutrisno J. |
| author_sort | Putra A.F.L. |
| collection | DOAJ |
| description | Organic rice is believed to have many benefits for the body and the environment. Although the market opportunity for organic rice is good, it faces marketing problems. Hence, organic rice consumers are still limited. This study aims to formulate a strategy in the organic rice industry. The research method used is a combination research method, using Cohran test analysis tools and blue ocean strategy. The results showed that competition in the organic rice industry is in a red ocean. The recommended strategic innovation is to implement educational marketing methods, provide bulk organic rice, make alternative packaging bigger, collaborate with health consultants and implement a cashback system for farmers. |
| first_indexed | 2024-03-12T06:49:12Z |
| format | Article |
| id | doaj.art-5f8dba2c0a734e5f9e9ce9868b0d9b85 |
| institution | Directory Open Access Journal |
| issn | 2226-1184 |
| language | English |
| last_indexed | 2024-03-12T06:49:12Z |
| publishDate | 2020-10-01 |
| publisher | iVolga Press |
| record_format | Article |
| series | Russian Journal of Agricultural and Socio-Economic Sciences |
| spelling | doaj.art-5f8dba2c0a734e5f9e9ce9868b0d9b852023-09-03T00:22:29ZengiVolga PressRussian Journal of Agricultural and Socio-Economic Sciences2226-11842020-10-011061016817510.18551/rjoas.2020-10.18DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRIPutra A.F.L.0Darsono1Sutrisno J.2Postgraduate Program, University of Sebelas MaretPostgraduate Program, University of Sebelas MaretPostgraduate Program, University of Sebelas MaretOrganic rice is believed to have many benefits for the body and the environment. Although the market opportunity for organic rice is good, it faces marketing problems. Hence, organic rice consumers are still limited. This study aims to formulate a strategy in the organic rice industry. The research method used is a combination research method, using Cohran test analysis tools and blue ocean strategy. The results showed that competition in the organic rice industry is in a red ocean. The recommended strategic innovation is to implement educational marketing methods, provide bulk organic rice, make alternative packaging bigger, collaborate with health consultants and implement a cashback system for farmers.blue ocean strategycohran testcanvas strategymarketingorganic rice |
| spellingShingle | Putra A.F.L. Darsono Sutrisno J. DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI Russian Journal of Agricultural and Socio-Economic Sciences blue ocean strategy cohran test canvas strategy marketing organic rice |
| title | DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI |
| title_full | DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI |
| title_fullStr | DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI |
| title_full_unstemmed | DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI |
| title_short | DEVELOPMENT STRATEGIES OF ORGANIC RICE BUSINESS AT FARMER-OWNED ENTERPRISE, PENGAYOM TANI SEJAGAD INC, WONOGIRI |
| title_sort | development strategies of organic rice business at farmer owned enterprise pengayom tani sejagad inc wonogiri |
| topic | blue ocean strategy cohran test canvas strategy marketing organic rice |
| work_keys_str_mv | AT putraafl developmentstrategiesoforganicricebusinessatfarmerownedenterprisepengayomtanisejagadincwonogiri AT darsono developmentstrategiesoforganicricebusinessatfarmerownedenterprisepengayomtanisejagadincwonogiri AT sutrisnoj developmentstrategiesoforganicricebusinessatfarmerownedenterprisepengayomtanisejagadincwonogiri |