INFORMATIONAL MEANING AND SYMBOLISM OF THE COLOR BLACK IN BUSINESS COMMUNICATION
Color is a very important factor of communication because it is all around us. However, the symbolism of the color black is very specific and it ranges from elegance, fashion or status, to mourning, protest or anarchism. The aim of this paper is to find out to which extent business people are aware...
| Main Authors: | , |
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| Format: | Article |
| Language: | Bosnian |
| Published: |
University of Tuzla, Faculty of Humanities and Social Sciences
2020-07-01
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| Series: | Društvene i Humanističke Studije |
| Subjects: | |
| Online Access: | http://www.dhs.ff.untz.ba/index.php/home/article/view/424 |