Discussing the potential of the institutional theory to leverage service-dominant logic advancements
Purpose – Institutions play a central role in service-dominant logic. However, the discussion regarding how institutional theory supports service-dominant logic advancements is still insufficient. This paper aims to contribute to a discussion on the multiple service-dominant logic approaches to inst...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-08-01
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| Series: | European Journal of Management Studies |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/EJMS-01-2021-0004/full/pdf |