Digital organizational strategy: Ticket for competitiveness on the international market

For organizational competitiveness, it is much more important to recognize opportunities than to avoid threats. Strategic management should turn each environmental opportunity into organizational strength, so digital sale and purchase have already become worldwide established practice. In the Europe...

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Bibliographic Details
Main Authors: Fosić Ivana, Trusić Ana, Šebalj Dario
Format: Article
Language:English
Published: University of Novi Sad - Faculty of Economics, Subotica 2017-01-01
Series:Strategic Management
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2017/1821-34481703003F.pdf