A Conceptual Model to Explain Ethical Marketing in Consumers’ Willingness to Buy through the Internet according to the Trust Icon
The present study aims at investigating the impact of ethical marketing in consumers’ willingness to buy through the Internet according to the trust icon. The study is conducted by using a descriptive survey, and its population consists of the users of social networks in 2016 selected randomly. As m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2017-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1096_88b762949dd6cd0c6b71e7509052b880.pdf |